More compelling feeling of what its like to be at a place

Visitors to your site stick around longer when there is interactive multimedia content like VRs

Being able to move between VRs or link to videos drives interest by providing an exploration experience

Curiosity: labelling of features provides signposts to the scenery which incites curiosity

Scalability: Many more pixels means a much bigger print can be made from the panorama

A panorama can be cropped down to a single shot; but a single shot can't be "grown" to a 360, or cropped much

Multiple uses: panoramas can be experienced as a virtual reality scene or an extraordinary print

Less filtered: a single shot only shows what the photographer thought was interesting or could fit with the lens he/she had at the moment. With a panorama, you see the whole picture.

Surprise: It's more fun since you don't know what you'll see as you spin around

Archive of the Earth: a 360 captures a place at a moment in time far more completely than a single shot.